Sports Marketing

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Rio Games TOCA 2016

TOCA Events Triumphs Again at Rio Olympic Games 2016 Just like the arts, sports create a global language, building bridges between people and transforming lives through spirited competition, friendship, and peace. The 2016 Summer Olympic Games began with a highly emotional ceremony, with Rio de...

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Copa America brings Fiestón to South Beach

A special edition of Copa America—the premier men’s soccer event in the Americas—is being held for the first time outside of South America. The United States is the host nation for Copa America Centenario, which celebrates the 100th anniversary of the Tournament from June 3rd...

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The Exciting Game of Sports Marketing

As we prepare for the Rio Summer Games, where we are assisting the NBA for the third year in a row, it occurs to us that we might say a few words about the exciting game of sports marketing.  As huge sports fans, we at...