Rio de Janeiro: Passion, Pleasure, and Practicality
Rio de Janeiro… immediately the name evokes steamy nights, sun-filled days, samba, Carnival, and so much more. If you’ve already been to Rio, you might remember the first time you arrived, with that view of Corcovado rising from the ocean, the long stretches of beach, and the fragrance of possibility permeating all.
Known as the happiest city in the world, it is no wonder that TOCA Events is based here, as well as in sexy Miami. In fact, TOCA co-owner Robson Coccaro is a Rio native, with all the charm, spice, and flair that is so emblematic of his culture.
Exceptional Weather, Exceptional Culture
At TOCA, we love Rio for uncountable reasons. The hot summer weather that sends us straight to the water; the temperate winter that has us donning light sweaters as our friends in colder climes wish they were here; the exceptional culture that captures cuisine, entertainment, and all the rest that defines Rio’s sultry and fun-loving way of looking at life; and the exuberance of the people, which keeps us smiling 24/7.
A Passion for Life
We don’t have to tell you that the Brazilian passion for life is contagious. Go to one Carnaval celebration and you’ll be hooked for life. The greatest party in the world, this is just one facet of Rio that keeps revelers coming back for more.
Architectural Imagination and Respect for the Past
Rio is a combination of gorgeous Colonial buildings and modern skyscrapers. With so many cities losing their character to overdevelopment and poor city planning, Rio maintains its soul by fusing architectural imagination with a respect for the past.
And then of course, there is the natural scenery, with 55 miles of gorgeous beaches, including famed Ipanema and Copacabana. Visit the 8,000 acres of Tijuca National Park and you will be in the midst of the largest urban forest in the world, found right at the base of the Christ statue. Venture further out and you will experience breathtaking flora and fauna in natural habitats that are unparalleled.
The Perfect Meeting Ground
As global event planners, it became obvious to us right from the start that Rio de Janeiro is the perfect meeting ground for businesses around the world. With its growing infrastructure, the city boasts great hotels, a good subway system, an international airport that is only 25 minutes from downtown, and exceptional convention venues.
Whether planning an event in the trendy Tijuca district at Riocentro, with its five pavillions and one million square feet of space, or in Lapa, the artistic neighborhood that features the Rio Scenarium, options abound. Every event venue offers a plethora of activities all around, including live music events, hotels, and excellent restaurants. Our event planning team often opts for locations around Sugarloaf where there are various meeting areas highlighted by the stunning view.
Knowing the City Like the Back of Our Hand
Having a main office in Rio makes us very lucky event planners indeed, and we know the city like the back of our hand. From sports hospitality, B2B forums, product launches, and everything in between, TOCA is often called upon to host major events such as the 2014 World Cup, along with the upcoming 2016 Summer Olympics. Our international team has also been a part of enhancing activities at the NBA Rio Games 2013 and 2014 at the HSBC Arena and the FIFA World Cup 2014, where we used multiple venues for our multimedia presentations.
Passion, Pleasure, Practicality
Businesses from the world over clamor to come to Rio. They know that any event hosted here will be a success with their clients, as there are few on earth who don’t appreciate a place that so successfully combines passion, pleasure, and practicality.
For more information on bringing your event to Rio, contact us today!