Banco Itau follows highly defined visual standards established by their creative team based in its Sao Paulo, Brazil headquarters. For the Miami Open Tennis Championship, Banco Itau charged TOCA Events with taking those standards and developing a transformative expression of their brand that would elevate their sports hospitality experience.
Our mission was to design a harmonious progressive environment that met the hospitality requirements needed to host high net worth clients and company executives within a framework that retained the visual integrity, sophistication and contemporary aesthetic of the Itau brand. The TOCA Events team worked in close collaboration with tournament owners IMG and their on-site logistics team as well as the stadium catering concession to ensure that all services were seamlessly integrated.
The Itau Suite was open for a two-week period and welcomed in excess of 200 guests daily. The scope of TOCA Events services included a complete demolition of original interior for the installation of new wall, flooring, ceiling and lighting details in addition to all decor and service elements.