The NBA has looked to TOCA Events for three consecutive years to offer creative and logistical solutions for the Global Games – Rio de Janeiro. Included among our scope of services has been the design and fabrication of experiential fan zones for the NBA League Pass and NBA 2K15. Interactive components are integrated into all our designs to engage fans and track fan data. Our initial NBA Global Games project included the historic first game between two NBA teams on Brazilian soil.
Our experiential fan zones and associated staffing are developed to support a fan attendance in excess of 14,000 ticket holders.