Experiential Marketing

A Few Thoughts on Travel

As most of our readers already know, we at TOCA are full-blown travelers. We are so aware of how the farther we get from home, the greater perspective we gain on who we are and how we handle life. Travel helps to shake us up...

The Art and Science of the Party

According to Dr. Joe Goldblatt, founder of the International Special Events Society, event planning is a  $50 billion dollar a year industry, and growing. With corporations and private entities outsourcing for all aspects of their special events, we at TOCA are riding the big wave...

The Transformation of Rio’s Favelas

Favelas first appeared in Rio in the 19th century where they were built by soldiers with nowhere to live.  Also called "barrios Africanos," the favelas were home to  former slaves with no claim to land or work. Then came the 1970's when the migration of people from the...

Our Recipe for Event Planning Success

At TOCA we believe that the driving force behind every successful production comes from our inherent passion for its planning and creation. Having been in the event production business for many years, we are constantly excited by the prospect of a new project, from creating the perfect concept, to...

Revving Up for TOCA Cuba

With its tropical climate; warm soothing waters; over 5,000 coasts bordering both the Atlantic and Caribbean; natural reserves, landscapes, and parks; and stunning UNESCO World Heritage sites, Cuba has everything it needs to becoming a leading tourist destination. Already plans are in action to update...

Gallery Weekend in Berlin

Back in the 1920's, Berlin was the unequivocal capital of arts and culture in Germany.  Movements like Neue Sachlichkeit (New Objectivity) and Secession, along with artists such as Max Beckmann, Käthe Kollwitz, and Edvard Munch, were a part of a scene that drew some of the most...

Rio’s Exciting Beach Culture

No wonder Rio de Janeiro, known as "Cidade Maravilhosa" is a place where we at TOCA feel right at home. Jumping from our office in Miami to this Brazilian paradise just shows you what sensualists we are, with an office that allows us to perfectly cover the...

St. Pete, Florida: A Perfect Event Locale

Just when the majority of the United States is in the grip of never-ending snowstorms, there is one state that seems to avoid the trend. Though the freeze has even found its way to the deep South, Florida remains free of these back-to-back winter storms, with...

Tailoring Unique Experiences from Rio to Miami

As TOCA Events prepares for the Rio Summer Games 2016, we are digging deep into our local resources to tailor a huge variety of events and activities for our visiting clients and their guests. Making this a once-in-a-lifetime experience is what gives each event its...

Helping Employees Bond Within Corporate Culture

When our corporate clients hold an event the purpose is clear: disseminating new information and modalities for the company and rewarding employees for their good work. This is usually the motive behind meetings that also serve as a powerful way to bring company members together. [caption...