For nine days each year, Austin (Texas) becomes the epicenter of the film and music industries with the arrival of the annual SXSW Music & Film Festival. Industry innovators and insiders are joined by representatives from interactive media, emerging voices from within the political spectrum and diverse festival audiences making this an unparalleled experience at the forefront of discovery, creativity and innovation.
TOCA Events provided design, fabrication and management expertise to Univision Communications and its Uforia Music platform, a music lover’s destination designed with a Latin sensibility. The multi-day event consisted of full-day programming of featured speakers, artists and filmmakers as well as a live performance and conference streaming components.
Brand awareness and partner integration were key elements in our design approach, coupled with the desire to capture the essence of Uforia’s messaging that states that nothing moves Latinos like their love of music.